Before I dive into this week's note I wanted to acknowledge some feedback I have received from readers in recent months…the shocking revelation that this newsletter has become a bit boring.
As an independent agency a common objection we have to navigate is the size of our team versus the alleged might and advantage of the larger franchise networks.
Firstly, shout out to half of Mosman in Europe!! I'm jelly...stuck here in Sydney....another week, another raft of conflicting media reports on what is happening in the market.
Well, it’s finally here, the one day of the year where middle aged hamstrings across Mosman groan in anticipation…the Mini Mos Marathon!
There is so much confusion about what’s actually happening in the current market. When I read commentary it reminds me of the duality of the political environment, it’s either one extreme or the other.
Talk to any agent in this market (that’s not pitching for your business) and they will likely tell you that it’s all over the place.
Sadly, my newsletter last week ended up on the cutting room floor. The team decided it was too controversial, well…this week I don’t care.
When I asked my team today for newsletter inspo, they threw up suggestions (play on words intentional) like interest rates, the Kings coronation, the weather…gosh this Friday well is running dry.
With six sales in the past few days our team is feeling pretty chipper…almost feels like the market might be picking up…not so fast.
Well well well…last weeks note ruffled a few feathers, unsurprisingly all of the complaints came from men…go figure.
All week I’ve been saying to my team that I’ve been wanting to write a newsletter about a particular topic but have felt a bit uneasy on how to approach it.
Before I kick off this week I want to address my cynical competitors by saying I’m talking about the rule here, not the exceptions.